Used incorrectly, specific goals even cause unethical behaviour (like using devices to artificially increase our step counts and benefit from lower insurance premiums!). When you stop making progress towards your goal, or start to feel like you’re failing, it’s easy to give up - just like many of us do with New Year’s resolutions. ![]() ![]() In reality, 9,000 steps might actually be an achievement (especially on a busy day) - but because you didn’t reach your specific target, it can feel disappointing. That’s why you might feel you’ve failed after “only” recording 9,000 steps when your goal was 10,000. One problem is specific goals are all-or-nothing: you either achieve the goal or you fail. However, that theory has now evolved, with research now suggesting specific goals in some cases can actually put us off. This advice is typically based on goal-setting theory from the 1990s. ![]() Aiming to walk 10,000 steps per day is a common example. Generally we’re advised to set specific, or SMART, goals (where SMART stands for specific, measurable, achievable, realistic and timebound).
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